Advertising to the over 50s - how should we do it?

Our latest research reveals that advertisers are missing the mark when it comes to the over 50s.
Gransnet is the busiest online community for over 50s. At its heart is a discussion forum where users give each other advice and support, discussing everything from being a grandparent to menopause, style tips, current affairs, difficult daughters-in-law and relationships. There is also plenty on offer including money-saving discounts, competitions and a bookclub.

Smashing Stereotypes: Advertising to the over-50s

The Great Unretirement: new research into supporting workers over 50

Budweiser remakes its ads from the 50s with #SeeHer for International Women's Day

Advertising to the over 50s - how should we do it?

THE BEST CLOTHES STORES FOR WOMEN OVER 50

Ageism in Marketing - What is going on? - Wishu

Social Media Advertising in 2024 (+ Tips & Best Practices)

HCP Marketing & Advertising in 2023 [Most Effective Approach] – Terraboost

ASA - Advertising Standards Authority