Authentic Brands Tries to Revive Reebok After Adidas Failed

Adidas Sells Reebok to Authentic Brands for $2.5 Billion - The New York Times

Adidas Sells Reebok But Will the Venerable Brand Come Back as a Trendy Rival? - Bloomberg

Adidas Pledges to Increase Diversity. Some Employees Want More. - The New York Times

Solved In the article Adidas Failed to Revive Reebok. Now

Solved Part B. (5 points) Questions B1-B4 are baced on the

Adidas is selling Reebok to focus on its own brand

Adidas's sale of Reebok makes strategic sense all round

Why Adidas is selling Reebok

Can Reebok's new owner revive its 'formidable heritage'?

Authentic Brands Officially Acquires Reebok From adidas

4 Keys To Revitalizing A Fading Brand - Branding Strategy Insider