Why luxury fashion brands are embracing second-hand sales: beyond sustainability, taking control of the preloved market gets Gucci, Alexander McQueen and Chloé more Gen Z clients for a start

The likes of Gucci, Alexander McQueen, Chloé and Balenciaga are among luxury brands embracing secondary markets in watches and other products to help address the industry’s woeful carbon footprint
First published in 1903, South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication and its Sunday edition, Sunday Morning Post.
Once, admitting to buying

Inside the Second-Hand Revolution: How Luxury Fashion Brands are Embracing Resale for Gen Z

Inside the Second-Hand Revolution: How Luxury Fashion Brands are Embracing Resale for Gen Z

Why luxury fashion brands are embracing second-hand sales: beyond sustainability, taking control of the preloved market gets Gucci, Alexander McQueen and Chloé more Gen Z clients for a start

Why luxury fashion brands are embracing second-hand sales: beyond sustainability, taking control of the preloved market gets Gucci, Alexander McQueen and Chloé more Gen Z clients for a start

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Luxury Daily

Why luxury fashion brands are embracing second-hand sales

Why luxury fashion brands are embracing second-hand sales: beyond sustainability, taking control of the preloved market gets Gucci, Alexander McQueen and Chloé more Gen Z clients for a start

Why luxury fashion brands are embracing second-hand sales: beyond sustainability, taking control of the preloved market gets Gucci, Alexander McQueen and Chloé more Gen Z clients for a start