How underwear brand Parade reached $10 million in revenue in 2020

DTC underwear brand Parade is one of many upstart challengers in the category that was once dominated by Victoria’s Secret.

We're Coming for Your Children': Scenes From NYC Pride Events

Parade Launches Re:Play Underwear in Sizes up to 5XL

Underwear Brand Parade Sold to Lingerie Manufacturer Ariela & Associates

How Underwear Brand Parade Built a Following and Revenue on Instagram

What Happened at Parade

X's War Moment; Parade's Influencer Marketing Costs — The Information

What Happened at Parade

How Parade is moving beyond underwear and into new retail channels

Andre Artacho - KINESSO

Parade Launches Gender-Expansive Underwear

The benefits and pitfalls of using younger models to target Gen-Z customers

How underwear brand Parade reached $10 million in revenue in 2020

How Parade Underwear Took Over Instagram The New York Times, 53% OFF