Target is now forced to lock up its UNDERWEAR brand 'Pair of Thieves' as it tries to crack down on rampant theft after CEO said it has lost a staggering $500 MILLION

Target has placed underwear by the aptly-named brand Pair of Thieves under lock and key at its White Plains, New York store in a bid to clamp down on shoplifting.

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Free the underpants,' demand Target shoppers after wild new anti-theft measures in store leave them baffled

Pathetic at highest level', say Target shoppers of anti-theft with workers 'over their shoulder' as they buy underwear

Pair Of Thieves Men's Supercool Boxer Briefs 2pk - Blue Xl : Target

Pair Of Thieves Men's Supercool Boxer Briefs 2pk - Blue Xl : Target

Pair of Theives? : r/Target

Pathetic at highest level', say Target shoppers of anti-theft with workers 'over their shoulder' as they buy underwear

Target is now forced to lock up its UNDERWEAR brand 'Pair of Thieves' as it tries to crack down on rampant theft after CEO said it has lost a staggering $500 MILLION

Target shoppers call out irony after Pair of Thieves underwear locked behind glass as shoplifting rages out of control

Final nail in coffin,' warns Target shopper who says unpopular anti-theft measure will 'end brick and mortar retail