Gen Z and Millennials Now Prefer Dupes to Luxury, for More Than

The majority of young consumers would still buy dupes even if they could afford the real thing—proving this is more than an economic trend

ADDRESSING THE UNPRECEDENTED BEHAVIORAL-HEALTH CHALLENGES FACING GENERATION( GEN- Z)

The Gen Z Brand Aesthetic Is Both Disruptive and Adorkable - Bloomberg

Most Best PriceDupes, brooch chanel

Ryan Persaud on LinkedIn: The psychology behind pop culture

Why Gen Z Admits to Buying Knockoff Goods - Bloomberg

Gen Z Is the 'Dupe' Generation

Gen Z's Vintage Tech Obsession is Not as Big as It Seems - YPulse

Insights On What Gen Z Really Think And Why You Should Care - GWI

Social Shopping is Only Getting More Popular with Gen Z and

How Gen Z and millennials spend their money