The Body Coach Case Study

Joe Wicks, founder of UK-based fitness and healthy-eating brand The Body Coach, gained popularity for keeping kids active during the COVID-19 pandemic with his videos “PE with Joe”. With a goal to reach more people around the world, The Body Coach launched a new app using AWS that tracks customer behavior and offers tailored recipes, home workouts, planning tools, and advice to fitness fans. Since its launch, more than a million customers have downloaded the app. The Body Coach can now analyze customer data to improve the product and support the expanding customer base. The Body Coach is now a global brand, offering the app in 175 countries.

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