Private Label Brands - Marketplace Pulse

According to Marketplace Pulse research, -owned private label brands are not nearly as successful as many paint them to be. has been successful in creating generic items at low prices, but only when using the brand name (i.e., Basics and Essentials). Otherwise, the hundreds of brands and tens of thousands of products launched are not resonating with customers.

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Private Label Brands - Marketplace Pulse

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Private Label Brands - Marketplace Pulse

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