Beer or Water? How Liquid Death Played A Behavioral Trick on Me, BehaviorFit

Health Literacy As A Behavioral Skill, BehaviorFit

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Guest Interview on Central Reach Podcast – The Behavioral View, BehaviorFit

Mobile Bay Parents September 2014 by KeepSharing - Issuu

The marketing genius of Liquid Death - by Jus Different

How Much Vigorous Physical Activity Is Enough?, BehaviorFit

Olympians Are Using Nonalcoholic Beer As Recovery Drinks. Here's The Science : The Salt : NPR

Liquid Death's workout video promises a body like Bert Kreischer's

Brand strategy audiobooks (Best of the Web) - How Brands Are Built

Selling Water in Beer Cans: The $700M Rise of Liquid Death

The Secret Life of Marilyn Monroe