Peloton unveils 'critical' brand relaunch, as the struggling company eyes growth

After reporting a loss of $2.8bn in 2022, Peloton is betting on a relaunch to turnaround the business, moving away from its bike brand positioning and pursuing a new visual identity to appeal to more customers.

Peloton relaunches brand, subscription pricing and app

Rima Abdo on LinkedIn: Senior Security Engineer, Reliability

Peloton's future is uncertain after a swift fall from pandemic stardom. - The New York Times

Rima Abdo on LinkedIn: Senior Security Engineer, Reliability

Peloton's Rise and Fall: Pandemic Success to Layoffs and Exec Turnover

Peloton looking to tools beyond price promotion to drive growth

Rachel F. Quinn on LinkedIn: Kickstarting Careers in Tech: How 3 Employees Got Their Start at Peloton

Leslie Berland's Instagram, Twitter & Facebook on IDCrawl

Peloton's Rise and Fall: Pandemic Success to Layoffs and Exec Turnover

Peloton lures users with freebies