As ThirdLove acquires Kit Undergarments, the battle for the Gen-Z bra shopper heats up

With its first acquisition, of 3-year-old Kit Undergarments, ThirdLove joins Victoria’s Secret and Journelle in upping its focus on the Aerie-dominated Gen-Z underwear market.

Challenger to Watch: ThirdLove — The Challenger Project

ThirdLove

weekend free-for-all - February 18-19, 2017 — Ask a Manager

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ThirdLove Announces New Brand Evolution Focused on Inspiring Sexiness through Movement and Feel-Good Fit

CSA-Jan/Feb 2023 by ensembleiq - Issuu

ThirdLove Buys Kit Undergarments for Undisclosed Amount - Yahoo Sports

ThirdLove

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Heidi Zak on LinkedIn: As ThirdLove acquires Kit Undergarments, the battle for the Gen-Z bra…

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