TikTok, Shorts, Instagram Reels: The Battle for Gen Z – Transmedia Blueprint

We’re seeing a metamorphosis in the media landscape. If the 2010s were all about photo-sharing, the 2020s are all about short-form video. More and more people are enticed by the personal, curated experiences of short form video content. Gen Z’s go-to destinations for content are now creator-driven. For 13-19 Year Olds, is beating out…

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