How Nike build its brand : Greg Hoffman

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Building an authentic brand takes more than just a strong marketing strategy. Greg Hoffman, former Chief Marketing Officer at Nike, knows this firsthand.

057. Greg Hoffman: Emotion by Design, Greg Hoffman is Nike's former Chief Marketing Officer, a global brand leader, advisor, and speaker, and the author of Emotion by Design: Creative

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Hoffman, Greg: 9781538705599: Books

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