FENTY. IT'S OFFICIAL.

Rihanna Launches Savage X Fenty Game Day Collection Ahead of Super Bowl

Fenty first look: five things to know about Rihanna's fashion label

FENTY, Rihanna's brand is already here - HIGHXTAR.

FENTY x University of Westminster - The Corset Dress Challenge

Rihanna Fenty Super Bowl Merch: Shop the Best Pieces

Fenty Skin Launch - Everything We Know About Rihanna's Skincare Line

What it is: A soft matte, long-wear foundation with buildable, medium-to-full coverage, in a boundary-breaking range of 50 shades. Coverage: Medium

Fenty Beauty by Rihanna Pro Filt'r Soft Matte Longwear Foundation - 450

The first official Fenty campaign shots are here - Fashion Journal

RIHANNA FENTY BEAUTY LAUNCH IN NYC!

Rihanna Teases First Look At 'Fenty' Luxury Fashion Line

Rihanna Is Making History With Her New Fashion Label Fenty

How Rihanna's Business Ventures Helped Her Reach Billionaire Status