Episode 795: Is Record Breaking Broken? : Planet Money : NPR
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The Guinness Book of World Records had a problem: It made its money selling books, but book sales aren't what they used to be. So Guinness changed what it was selling, and who they were selling it to.
The Guinness Book of World Records had a problem: It made its money selling books, but book sales aren't what they used to be. So Guinness changed what it was selling, and who they were selling it to.
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