A company that's taking on Victoria's Secret with $35 bras is

Facebook/LivelyLively will offer sizes 38DDD to 44DDD in two of its styles of bra.Up-and-coming underwear brand Lively is rolling out new and extended bra

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ThirdLove

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Lululemon just had one of its best years ever, and it proves

ThirdLove

Lululemon just had one of its best years ever, and it proves

A company that's taking on Victoria's Secret with $35 bras just opened its first store. Here's what it's like to shop there.

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Victoria's Secret Bombshell Strapless Push Up Bra, Bras for Women (32A-38D), Black, 38B : : Clothing, Shoes & Accessories

Victoria's Secret Swaps Angels for 'What Women Want.' Will They Buy It? - The New York Times

Victoria's Secret Shares Fell 29.7%, Despite Posting Better-Than-Expected Profit - Yahoo Sports

Victoria's Secret alum built multi-million dollar lingerie business by putting people before panties