Wacoal Acquires Lingerie Brand Lively for $85 Million to Expand Business Beyond Japan

The DTC company, with stores in NYC and Chicago, hopes to grow its retail presence with the acquisition.

Wacoal Acquires Lingerie Brand Lively for $85 Million to Expand Business Beyond Japan

Direct-to-consumer lingerie brand Lively acquired for $85M

Japan's Wacoal aquires U.S lingerie brand Lively - Retail in Asia

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Direct-to-consumer lingerie brand Lively acquired for $85M