Victoria's Secret 2021 'Feminist' Rebrand: Goodbye Angels And Hello Activists

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Rebrands are never as easy as jumping on a cultural conversation, swapping out angels for activists, or shunting one group of women for another, for that matter. Here
Rebrands are never as easy as jumping on a cultural conversation, swapping out angels for activists, or shunting one group of women for another, for that matter. Here's what we can learn (not to do) from Victoria's Secret rebrand.

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